You've accepted a shady job offer at a doll factory. Inspect dolls for defects and anomalies. Follow strange protocols. Don't get fired and stay alive.
At the core of the gameplay is the repetitive task of inspecting dolls for defects and anomalies. Players must carefully examine each doll, looking for subtle flaws or unsettling behaviors, and then decide whether to approve the doll for sale or discard it. This monotonous work serves as the foundation for the game's horror experience.
Rather than relying on scripted events, the game generates the doll defects and environmental encounters procedurally. This ensures that no two playthroughs are exactly alike, as the specific issues players encounter with the dolls and the strange occurrences that happen around them change with each session. Players praise this randomized approach for keeping the experience fresh and unpredictable.
While the game avoids traditional jump scares, it excels at cultivating a constant sense of unease and tension. The dull, repetitive nature of the doll inspections is punctuated by unsettling sights and sounds, giving players the unsettling feeling of being watched. This oppressive atmosphere is a core part of the horror experience, as players never know when the next strange event will unfold.
The game's events are not rigidly scripted, allowing small decisions or oversights to lead to unexpected consequences. This contributes to the game's replayability, as players aim to discover the diverse ways the story and encounters can play out based on their actions. The unpredictable nature of the experience keeps players on their toes, wondering what might happen next.
Unlike many horror games that rely heavily on sudden jump scares, this title provides a more approachable take on the genre. By focusing on atmospheric tension and procedural anomalies rather than startling the player, it offers an unsettling experience that is more accessible, especially for those who don't enjoy being suddenly frightened. This allows players to fully immerse themselves in the unsettling doll factory setting.