Play the CEO of a multi-national conglomerate in this business simulation. Grow crops, raise livestock, build mines and oil wells to get the raw resources needed to make more than 75 types of consumer goods.
Players praise the vast variety of over 75 different consumer goods they can manufacture, a significant increase from the 60 products available in the Capitalism series. They highlight the added complexity and depth of the production chains, often requiring 8-10 separate steps to create more intricate products like automobiles and electronics. This level of granular control over the manufacturing process is a significant draw for veteran fans of the genre.
The game allows players to construct much larger and less restricted production and sales facilities, unlike the constrained 9-square layouts in earlier Capitalism titles. This flexibility gives players more freedom to optimize their supply chains and build comprehensive manufacturing and distribution networks to meet demand.
Players must strategically bid on and acquire scarce raw materials, such as timber, silica, and gold, through an auction system. Securing these limited natural resources, which are essential inputs for many products, is a crucial part of establishing a successful business in the game.
Players highlight the importance of carefully managing the brand awareness and perception of their products. Adjusting advertising spending to maximize consumer appeal, especially for high-end goods, is essential for success, particularly in the competition against other players' products.
Balancing factors like raw material acquisition, manufacturing efficiency, and employee training to create the most cost-effective and highest-quality goods possible is a core part of the gameplay experience. Experienced management game enthusiasts praise the depth and interconnectivity of these systems.
The game's sandbox nature, which allows players to pursue their own goals and strategies within the simulation, creates a sense of emergent and replayable gameplay. The ability to create custom scenarios, control various game settings, and compete against AI or human opponents is appreciated by those looking for a flexible, open-ended business simulation.