Yerba Mate Tycoon is a unique management game. You are taking care of a yerba mate production shop/company, create, customize various yerba mates, unlock new upgrades, and grow your company. Don't know what yerba mate is? Let's say it's a coffee alternative in South American countries.
At the core of the experience, the game lets you create and customize your own yerba mate products. You can choose from over 156 unique additives, each with distinct statistical properties and qualities. This allows you to experiment with a wide variety of flavor combinations, tailoring the taste, aroma, and appearance to your preferences. You can also set the pricing, packaging, target market, and drying method for your yerba mate creations.
Beyond product development, the game challenges you to effectively manage the operations of your yerba mate company. This includes handling taxes, monitoring customer/fan satisfaction, hiring and training employees, and upgrading facilities. The game features a dynamic economic system, with factors like tax rates, worker salaries, and yerba mate popularity constantly in flux over time. You can also choose to acquire competing yerba mate companies to expand your market share.
Reviewers have praised the game's surprising depth and complexity. While the core loop of creating new yerba mate blends is central, the experience offers a wide variety of additional mechanics and progression systems to explore. These include research upgrades, random events, and employee specializations. The ability to approach the game in different ways, such as prioritizing market dominance or product innovation, further contributes to the game's replayability.
A significant draw of the experience is its unique thematic setting and tone, centered around the relatively niche yerba mate industry. The game injects a sense of humor and personality through elements like humorous customer reviews and Easter egg references, setting it apart from more generic business management games.