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❤ Manage Every Aspect of an Automotive Company

The game allows you to manage every aspect of an automotive company, from designing and engineering your own vehicle components to overseeing production, marketing, sales, and distribution across a global network of factories and branches. Unlike simplified tycoon games, this title offers a highly realistic and complex simulation of the global automobile industry over more than a century of history.

❤ Granular Control Over Vehicle Design

A key focus of the gameplay is the design and engineering of vehicles. You have a high degree of control and customization when creating your car models. For example, the engine designer lets you specify details like the engine layout, number of cylinders, stroke, bore, weight, fuel type, and performance characteristics. Similar depth is offered for chassis and transmission design, allowing you to truly engineer your cars from the ground up.

❤ Navigate Dynamic Economic Conditions

Beyond vehicle design, the game features a sophisticated economic simulation that models global market conditions, consumer demand, and industry competition. You must carefully monitor factors like purchasing power, inflation, interest rates, and market growth to price your vehicles appropriately and capitalize on changing market trends. Major historical events, such as the World Wars and the Great Depression, can also dramatically impact the automotive industry and your business, requiring you to navigate volatile economic conditions.

❤ Tackle Challenging Management Decisions

The game's focus on realism and depth provides a highly challenging and engaging management experience. You must engage in careful planning, resource allocation, and decision-making across a wide range of business functions, from R&D and production to marketing, sales, and finance. Mistakes can be costly, and you must constantly adapt to shifting market conditions and competitive threats, making this a refreshing departure from more simplistic tycoon games.

❤ Customize Your Automotive Empire

The game offers substantial replayability and customization options, allowing you to approach the experience in different ways. Multiple maps with historically accurate economic and demographic data give you the opportunity to start your automotive empire in various regions and time periods. You can also choose to focus on different business strategies, such as building a prestige brand, dominating the mass market, or specializing in military and government contracts. Additionally, the extensive modding capabilities further expand the possibilities for customization and replayability.