Build a "legitimate" corporation via open world missions, shakedowns, sabotage and property acquisition.
The game casts players in the role of a middle-aged CEO attempting to rebuild his once-successful company, Feeble Multinational, through a combination of shakedowns, sabotage, and corporate takeovers. It blends classic Grand Theft Auto-style open-world action with business-building simulation elements.
Players freely explore the Hawaiian island setting, purchasing local businesses and properties to expand their corporate empire. Progression involves a mix of missions, shakedowns (where players extort protection money from shops), and direct business acquisitions. As players accumulate more assets, their daily income and influence over the island increases.
The game features a diverse array of mission types. Players may need to sabotage competitors' operations, launch fraudulent advertising campaigns, or engage in other unethical corporate activities. These bite-sized missions encourage a fast-paced, pick-up-and-play experience.
The combat system utilizes a twin-stick shooter control scheme, allowing for free-aim shooting across a wide selection of weapons. Players can also commandeer various vehicles, including cars, boats, and even a monster truck, to traverse the open world. Traversal is further enhanced by dashing and other maneuvers.
One of the game's standout features is its biting social commentary and over-the-top satirical humor. Missions parody corporate greed, consumerism, and unethical business practices, resonating with players due to the on-the-nose commentary on real-world issues.
Beyond the main storyline, the game provides players with significant agency in how they build their business empire. This includes customizing the protagonist's appearance and strategically deciding which businesses to acquire and how to approach each mission.
The bite-sized mission structure and relatively forgiving difficulty make the game accessible to a wide range of players. However, some reviewers have noted that the gameplay can feel repetitive or overly simplistic at times, particularly for those seeking a deeper, more complex simulation experience.