Design, build and manage a giant shopping center. Open shops, supermarkets, restaurants, movie theaters, bowling alleys and more. Hire and manage the best staff for the job and milk your customers for all they're worth!
Players design, build, and operate a large shopping center in this simulation and management game. The core gameplay loop involves laying out the mall's floorplan, constructing various types of stores and amenities, hiring and managing staff, and optimizing operations to maximize profits.
Players start with an empty plot of land and must strategically place roads, parking lots, buildings, and other infrastructure. The game provides a wide variety of store types and specialized facilities, including shops, supermarkets, restaurants, and theaters. Carefully considering the mix of offerings, their positioning relative to each other, and customer access points is key to creating an efficient and profitable shopping center.
Hiring and assigning workers to roles like cashiers, stock clerks, and janitors is a major component of the gameplay. Players must optimize shift schedules, skill sets, and staffing levels for each store or facility to keep operations running smoothly and satisfy customer needs. However, reviewers have noted that the staff management systems could use further refinement and depth to provide more meaningful strategic depth.
Players can choose from a wide assortment of goods, foods, and other merchandise to fill the store shelves. Maintaining the right mix of inventory to meet customer demand is crucial, as empty shelves will drive away potential shoppers. Reviewers have praised the breadth of available products, which allows for creating specialized, themed stores, but some have expressed a desire for more nuanced systems around procurement, supply chains, and inventory management.
Attracting and retaining a steady flow of customers who will spend money at the stores, restaurants, and other facilities is the ultimate goal. The game tracks various metrics related to customer satisfaction, such as wait times, product selection, and cleanliness. Players must balance these factors to maximize repeat business and sales. Reviewers have noted that this core loop of optimizing the mall to drive revenue is engaging, even if some desired features around customer behaviors and events are still in development.